Grown by nature
About Us
We provide leading solutions to modern agricultural problems.
Our Mission
V Are Pure Farms aims to optimize the trade logistics of fresh produce. High post-harvest losses and cartelization of middlemen make fresh produce trade a very tricky business to navigate. VRPF team is dedicated to increasing incentives for farmers, farmer organizations, and urban push-cart vendors. Through partnerships with Farmer Producer Organizations (FPO), we aggregate fresh produce locally. This approach helps VRPF minimize our transit times, reduce carbon emissions, and mitigate commodity loss from production to retail. Additionally, VRPF’s team is committed to addressing post-harvest-pre-retail waste by manufacturing premium quality processed foods, biogas, and organic fertilizer.
Our Vision
Revolutionizing the F&V supply chain, we ensure customers have access to fresh, premium produce directly from the farm, delivered in the shortest possible time, and at an affordable price. We are committed to minimizing post-harvest produce waste through efficient transportation logistics, continuous flow of goods, and making sure that fresh produce spends very little to no time in storage. Further, excess produce is repurposed to the food processing sector, and biogas production. By streamlining the supply chain and reducing the number of intermediaries, we aim to maximize returns for rural farmers and urban vegetable vendors, empowering these key stakeholders who often operate on razor-thin profit margins.
Minimal Waste, Optimal Management
Localized procurement, quick transit, and robust inventory management ensure waste reduction in storage, transport, and retail. Our comprehensive waste management strategy goes beyond simply minimizing waste. Waste streams are carefully segregated into a primary stream of produce suitable for the processing industry and a secondary waste stream for biogas, fertilizer, and animal feed production. Transportation and storage are carefully managed by the Pure Farms team to minimize wastage and maximize efficiency.
CoCo (Company owned Company operated)
V Are Pure Farms owns and operates the retail vehicles. Having complete control over the quality of service and product delivery guarantees the highest standards of freshness and reliable delivery.
PoPo (Partner Owned Partner Operated)
In the PoPo model, we empower pushcart vendors to own and operate their own mobile stores. V are Pure Farms facilitates access to electric carts through low-interest flexible loans under the PM Rozgar Yojna. Through our POPO model, we aim to foster a mutually beneficial partnership that promotes entrepreneurship and economic empowerment.
Advisory Panel
1. Retd. Maj Gen Navneet Kumar
2. Vivek Sagar
3. Retd. Col. Anil Chawla
4. Prof M Vidyasagar
Certifications and Recognitions
1. FSSAI registration certificate
2. Import- Export Code certificate
3. Startup India certificate
4. Udyam Registration Certificate
5. E-mandi unified and limited licenses in Mainpuri and Agra, Uttar Pradesh
Contributing to the following UN Sustainable Development Goals
01
NO
POVERTY
02
ZERO
HUNGER
07
AFFORDABLE AND
CLEAN ENERGY
08
DECENT WORK AND
ECONOMIC GROWTH
09
INDUSTRY, INNOVATION
AND INFRASTRUCTURE
10
REDUCE
INEQUALITIES
12
RESPONSIBLE,
CONSUMPTION
AND PRODUCTION
13
CLIMATE
ACTION
17
PARTNERSHIPS
FOR THE GOAL
